Hodges Southwest
Electrical Manufacturer's Representative
STX Line Sheet NTX Line Sheet OK Line Sheet

Proudly Representing

the leading and most effective, qualified, and efficient sales and specification team in the Southwest.

What makes a good partner? We believe the most important ingredient is having the best personnel. HSW’s associates are well trained, experienced, disciplined, enthusiastic, and professional. Our key people each build from a strong record of past success. They average 15 years with HSW and over 20 years in the electrical industry. We are supported with state of the art operating systems, technology, and sales tools. Our facilities are large, well located and equipped with material handling machinery exceeding 10,000 lbs. HSW can provide everything from electrical product specification to complete cable management programs.

We feature a 55,000 square foot service center in Houston, Texas. This facility is home to our administrative and inside sales staff along with various manufacturers' products that we inventory. Our warehouse features wire and cable cutting equipment along with several forklifts and a ten ton overhead crane for material handling.

In addition to our Houston Service Center we have sales offices in Dallas/Fort Worth, Austin/San Antonio, Midland/Odessa and Oklahoma City. HSW focuses on conducting specification work at the electrical engineering and end user level.

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Latest Issue of Hodges Hotwire out now!

February 2018

Hodges Southwest now represents Esco Lighting, Inc. in North Texas and Oklahoma.
Esco Lighting, a woman owned business established in 1975, is dedicated to the principle of manufacturing the highest quality lighting fixtures, while providing the best customer service in the industry.

January 2018

Hodges Southwest now represents Duray Lighting in Texas.
Since 1946, Duray has excelled at manufacturing standard and custom LED and fluorescent fixtures for the commercial and residential markets. Duray also has a quick turnaround, which enables you to capture business when other lighting manufacturers cannot deliver as promised.

Hodges Southwest now represents LumEfficient Lighting Corp. in Oklahoma City.
HSW has been representing LumEfficient in the Dallas/Fort Worth area since October and is excited to further extend our partnership.

November 2017

Hodges Southwest now represents Efficient Lighting in Texas and Oklahoma.
Since Efficient Lighting was founded in 2006, they have been committed to reducing their environmental footprint while providing their customers with quality products, competitive pricing, and the best in service. Enhanced through 10 years of research and product development, their durable and energy efficient lighting fixtures are qualified by ENERGY STAR™ and Design Lights Consortium™ (DLC), and certified by UL & ETL.

Hodges Southwest now represents Green Creative in Houston and Oklahoma.
Founded in 2010, they are a solid state lighting development and manufacturing company based in Silicon Valley. Green Creative's full product line of ENERGY STAR, DLC, NSF & JA8 certified indoor retrofit and new construction lighting solutions serves the retail, hospitality, food & beverage, office, education and industrial sectors through multiple distribution centers and sales networks across the USA.

Hodges Southwest is pleased to announce that Marla Ferguson has joined the HSW team. Prior to joining Hodges, Marla worked at Johansen Lighting and took care of order entry, RMA's, tracking, and warehouse orders. Marla currently handles all of HSW's lighting lines from her Dallas office.

October 2017

Hodges Southwest now represents North Star Lighting, LLC. in Houston and Dallas/Ft. Worth.
Founded in 1972, North Star Lighting, Inc. has served the electrical and lighting industry for over four decades. They manufacture a complete line of precision, controlled beam, LED & HID Luminaires.

Hodges Southwest now represents Linmore LED Labs, Inc. in Texas and Oklahoma.
Linmore LED Lighting Labs is an American made high performance LED lighting company that is focused on developing LED lighting solutions that are in the top 1 percent of performance in any product type offered. They make high efficacy, DLC approved, low energy lighting solutions for warehouse lighting, industrial lighting, office lighting, hospital lighting, commercial lighting, and Title 24 lighting.

Hodges Southwest now represents Omnilight, Inc. in North Texas and the San Antonio/Austin area.
Omnilight works with electrical engineers and product designers to provide the highest quality, finest performing, most innovative products. Based in Chicago, Illinois, all of their products are cUL/cETL listed and are designed for residential, commercial, and hospitality projects.

Hodges Southwest now represents IR-TEC America, Inc. in North Texas.
IR-TEC America is the latest successful venture that IR-TEC International has undertaken since 2013. They are an ISO–9001 & ISO–14001 certified company that has been designing and manufacturing a variety of sensors and control devices for building security and energy management since 1982.

Hodges Southwest now represents LumEfficient Lighting Corp. in the Dallas/Fort Worth Area.
Applying advances in LED technology to industrial facilities, transport & logistics and hazardous locations, their products and solutions combine the latest innovation in energy efficiency and reliability from LED lighting with industrial strength design principles to bring you the ultimate in 'Tough Light.' LumEfficient's products are designed for high stress, mission critical environments, where safety and productivity are just as important as reducing energy and maintenance costs.

Hodges Southwest now represents Radix Wire in Texas and Oklahoma.
Sinze 1944, Radix has created industry–leading high temperature technologies like Sil-A-Blend®, DuraBlend® DuraFlex® and the first 550°C UL–listed wire. They are American made and can deliver virtually anywhere in the world—First Time, Every Time.

Hodges Southwest now represents Grace Engineered Products in Texas (minus Texarkana) and Oklahoma.
Grace Engineered Products is the leading innovator of Permanent Electrical Safety Devices (PESD), which help companies exceed standards like NFPA 70E and CSA Z462 while still increasing employee productivity. Their brand of PESD, known as SafeSide®, include voltage indicators and voltage portals. GracePorts®, their brand of fully–customizable communication ports, allow for thru–door programming and system updating.

August 2017

Hodges Southwest now represents Fisher Pierce/Sunrise Technologies in Oklahoma.
HSW has represented Fisher Pierce in Texas for over 20 years. They have a complete line of commercial and industrial photo electric controls, lighting relays & time switches.

Hodges Southwest now represents Patriot Aluminum Products in South Texas.
Patriot was founded in 2010 and is based in Louisa, Virginia. They are the only American owned & operated family business producing the full line of rigid aluminum conduit, nipples, elbows, and couplings.

The Team


Tom Hodges



Carlos Sanchez

Sales Manager—South Texas


Ronny Stanford

Sales Manager—North Texas & Oklahoma


Ray Garcia

South Texas Sales


Dave Vanden Branden

Austin/San Antonio Sales


Joe Huff

North Texas Sales


Marty Aubert

Oklahoma Sales


Kathi Cole

Operations Manager


Del Delahoussaye

Inside Sales Manager


Marla Ferguson

Lighting Inside Sales


Ashley Cole

Graphic Design/Marketing


Danny Wix

Materials Manager


Cindy Carpenter

Administrative Manager

Product Specialists

Frequently, the loss of an order is attributed to price. In Texas and Oklahoma, our many years of experience tell us if a product is properly presented to the correct decision makers, purchase price becomes a secondary issue. Perceived value is more significant than purchase price. We also understand that each level in the electrical channel has its own priorities. It is our job at HSW to determine the correct decision makers. It may be an owner, an owner’s agent, a specification firm, a contractor, or the purchasing agent at distribution. The sale usually starts long before the buy, even with so-called commodity products.

In addition to sales offices in Houston, Dallas, Austin, West Texas, and Oklahoma City, we maintain fulltime specification personnel in Austin, Dallas, and Houston. Throughout Texas and Oklahoma, we are averaging many direct specification contacts per month and several “specifier lunch and learn” presentations. We believe we have the finest and most effective professional specification team in the marketplace.

Our manufacturers have worked hard for many years to develop products and services that distinguish them from the competition. With this as a foundation, the HSW team creates value.

Best Practices

NEMRA Member

Hodges Southwest is a NEMRA member serving the Electrical and Communications markets throughout Texas.

Netcom One

Hodges Southwest is a member of Netcom One, a group of geographically non-competitive top NEMRA members who meet for three working days twice a year to sharpen our skills and best practices while learning from one another and top industry leaders. Members represent a variety of manufacturers and geographic territories which allows for open discussion and brainstorming on how to better relate through similar, but non-competing market conditions.

Quotation Management

Our quotation management system tracks the exact status of every outstanding quotation with current feedback. At any given moment we are tracking millions of dollars of outstanding opportunities. This information is extremely important and we manage, monitor, and report the information carefully.


We work hand in hand with lead electrical and design engineers focusing primarily on having our principals' products approved.


We focus on conducting specification work at both the electrical end user and contractor levels as well as the E & C (engineering and construction).

Electrical Industry Tracking & Forecasting

Hodges Southwest tracks and forecasts Texas electrical industry sales in conjunction with the highly specialized electrical industry information service DISC, which is widely recognized as the electrical industry leader in market analysis and forecasting. This specialized service provides current information by county in Texas on what electrical distributors are selling. We have customized this service by market area to allow us to set realistic targets with our manufacturer partners and monitor our performance.

Highly Efficient Communications

We have installed on every computer a virtual assistant which is an internal communications system that allows efficient movement of information from person to person. The telephones and computers are fully integrated. Each sales person is equipped with a smartphone in order to provide quick and complete communications. We have the latest quotation monitoring software and Laserfiche scanning technology which allows us to process quotes, orders and shipping information electronically providing our sales force important real time information.

The Hodges Hotwire

Our periodic email communiciation—The Hodges Hotwire—enhances our customer's awareness of our manufacturers' product offerings. The Hodges Hotwire is emailed to over 1500 electrical distributors and contractor subscribers throughout Texas and Oklahoma. The Hodges Hotwire is a key tool that we use to keep our customer base continually aware of new products, featured products, ever changing market conditions and upcoming events.


Please contact us for more information!

Corrosion College

Corrosion College is a hands-on short course that provided proven solutions for the prevention of industrial corrosion through classroom and hands-on experience. Grants of 1.5 CEUs are available to participants upon successful completion. Corrosion College provides hands-on experience in understanding the process of corrosion through two days of intensive instruction conducted by professionals in the field of corrosion protection. Corrosion College helps participants explore and understand proven strategies for combating corrosion.

Contact Us

Email sales@hodgessw.com for any inquiries.
Call us at 713.748.8200
Fax us at 713.748.4304

Outside Sales Opportunities

Email resume to cindy@hodgessw.com


Ray Garcia—281.455.7345
Carlos Sanchez—713.882.7097

Austin/San Antonio

Dave Vanden Branden—512.694.7912
Dana Sprayberry—210.383.3378

Dallas/Fort Worth

Joe Huff—214.422.1170
Ronny Stanford—817.905.2404

West Texas

Carlos Sanchez—713.882.7097


Marty Aubert—405.826.0409